Marketing Thought…

Lunch and Learn with Bariatric Surgeons
by AJ Riviezzo, MBA
When establishing your referral base of physicians, one specialty niche to consider targeting is bariatric surgeons. Patients who receive lap band and other bariatric surgeries frequently have venous insufficiency surface as an issue. Their weight issues were masking the signs and symptoms until they have lost a sufficient amount of weight. A course of stockings to meet conservative therapy guidelines may be required as many of these patients have likely not been wearing compression stockings.

There are some bariatric surgeons who also dabble in phlebology so please ensure you are not marketing to a competitor.

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