A concern many practices may face is a drop in patients during the hot summer months when wearing hose is no fun. There is, though, one group of potential patients who only want services done during the summer… school teachers.
Because they have two to three months off between school years, school teachers typically have elective procedures done at that time. They are also very aware of their legs and leg pain as they stand throughout the work day.
The time to reach out to teachers is while they are still in school. There are three way to specifically target market to school teachers.
1. Contact the administration department for the school district. Try to obtain an appointment to make an informational pitch about venous disease. They may then allow you to put information in the break room of the schools, as a paycheck stuffer, or in some other fashion.
2. If the above does not go forward, you may also reach out to the union representative for the school district. The union representative has a vested interest in ensuring the health and well-being of their members. Again, try to obtain an appointment with the union representative. Better yet, try to get them to come to your facility. If they believe you offer something worthwhile for their members, they may assist you in delivering information to the teachers.
3. Finally, look at your former satisfied patients. Is one a school teacher? Work with them to find out ways in which you can do an outreach directly to the school teachers.
To reach out to them theres also the option to create a youtube video informing them about this topic. Youtube is a one of the largest social media plataforms and in that way we will be able to reach a bigger audience. Check this buy youtube views business that will help the videos to get more repercussion.
No comments yet.