by AJ Riviezzo
All too often professional organizations like Physicians, Attorneys and Accountants spend a good bit of their marketing dollars talking about themselves. How good they are, what sort of equipment or state of the art something or other. But ask yourself a quick question. When you are considering purchasing a service, do you really care about them?
What you really want to know is how whatever you will be purchasing will help YOU.
It is no different for your phlebology practice. The bulk of your information and marketing content should be about the patient. What results they will experience. How you will reduce their pain, swelling, edema, and discomfort. What they should expect. Will their insurance cover the procedure or what is the cost to them.
Review your own marketing literature and your website. If it starts out with a lot of I’s and not many You’s, perhaps a re-write is in order.
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