A Quick Demographic Study
by AJ Riviezo, MBA
A new practice was asking for some information about patient demographics. To that end, I combined the demographic data of three large phlebology practices. None of these practices specifically target Medicare members as their primary market. All of them have primarily commercial payers with some (less than 20%) Medicare in the mix. Total patient sample size is 2,306 patients. The results are interesting and give you some comparison information you can use after reviewing your own practice’s experience.
Under 30 – 4%, 30 to 39 – 15%, 40 to 49 – 23%, 50 to 59 – 27%, 60 – 69 – 19%, 71 to 79 – 9%, 80+ – 3%
Almost 70% of the business was 40 to 70 years of age. This age banding was skewed a bit older than what I had expected when reviewing practices that primarily see commercial payer patients.
The male/female ratios were even more significant. Males constituted only 16% of the patient population for these practices.
I recommend giving this data and your own age/sex patient data to your marketing person or company. Armed with this, they should be able to rifle in on a more targeted marketing campaign rather than a shotgun approach.
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