Another Reason to Refer to You
by AJ Riviezzo
One ‘campaign’ that has been successful for a few of our clients is to provide same-day service on referrals for DVT scans. In many areas, the PCP has limited options for sending their patient out for an ultrasound on a suspected DVT. If you have a full time (or near enough) sonographer, you can offer out to the PCP community that you can provide this service.
There are a couple keys to really making this work. First, you need to be able to work that patient into your sonographer’s schedule within a few hours. Second, you need to ensure a telephone call is placed back to the PCP confirming or denying the presence of a DVT. Third, you need to follow up the telephone call with a very good report to the PCP.
There are multiple benefits for having a program like this. For the PCP, this allows them to ensure their patient is seen in a rapid and friendly way rather than going to an urgent/emergent facility. It also allows the PCP to begin a treatment program perhaps more quickly than their current available options. For the practice, you are now being referred to for two different reasons… one of which, DVT, is very clearly understood by the PCP community. It does generate some revenue to offset the cost of your ultrasound technician. It is also not uncommon that what is a suspected DVT is frequently painful varicose veins. This program also allows a new reason for reaching back out to the PCP community . Overall, one of those rare win-win scenarios for everyone… including the patient.
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