How to Thank Your Referring Physicians
by AJ Riviezzo
Along with deductibles and other fun compliance activities, the end of the year is a great time to thank physicians and practices for referring patients to you. Here are a few quick ideas you may wish to consider.
A cookie basket or similar set of sweet treats for the office is almost always well received. The only drawback is that, once consumed, there is nothing tangible for the referring physician to remember you by. One option specifically targeted to the physicians are expensive bottles of wine. And, yes, once consumed they likewise disappear. However, a very good bottle of wine tends to sit on one’s shelf for a good bit of time waiting for the ‘right’ occasion.
Another consideration is something expensive they would not likely purchase for themselves. For example, one practice I worked with gifted Mountblanc pens to their key partners. These cost in excess of $300 each. These gifts were never forgotten though so worth every penny.
You know your physician community and what status they might place on a specific type of gift. Consider spending that little bit extra to be truly remembered after the holiday season rather than having your gift be discarded with the other cute tchotchkes.
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