For Your Consideration
by Marcy Riviezzo
Health Fairs: For whatever reason, there tends to be a number of health fairs after the first of the year in most areas. Some practices have done very well at health fairs and some… not so well. If you do attend one, do not forget to market not only to the attendees of the fair but also to all of the other vendors. Frequently they can become a referral source or help lead you to a referral source.
Medicare: After the New Year, many commercial patients are going to be a bit more reticent to receive treatment for an elective procedure due to their deductible amounts starting over with the new year. Medicare patients have a very low deductible which is frequently covered by their secondary policy. One potential marketing outreach is to hold an educational seminar at a retirement community. Most of these seniors are still very active and concerned about their health. They also are very prone to attend any sort of meeting at their complex that has a physician giving a class. One tip: Bring an US machine (if you have one that is portable) and have one of the residents scanned for everyone to watch. Show and tell still works if you are eight or eighty!
Marketing Materials: With the new year fast coming upon us, you may want to take a little bit of the down time to review your marketing materials. All too often we just reproduce the same materials… frequently with the same results. Are the materials up to date with address, telephone, hours of operation and other pertinent details? Have you added other services such as Botox that should be listed? Try to really read all of your documents as if this is the first time you have seen them.
Internet Updates: Another consideration is updating your Social Living exposure. There are a number of programs like Facebook, Yahoo, and Yelp. You should also review your website to see if it is looking current. Is the material fresh or also a bit out of date. So many patients are now reviewing websites and social media that you need to ensure this is being refreshed regularly.
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